How many times do you let the phone ring when you make a cold call? I’ve made a lot of outbound sales calls in my career, and have no idea what my answer to that question would be. Here’s why it’s a metric to follow: Mark Smith, VP of Sales at the English CRM company […]
There’s one sales approach more effective than a phone call. Not long ago I told the story of my attempts to book a hotel room near the airport in Lexington, Kentucky. You can read the full tale here, and you should. The sales lesson of the story was that a phone call is often much […]
The best salespeople read constantly. Books, newspapers, newsletters, online courses… and blogs. We live in an age where there is an enormous amount of great information available for free about business, marketing, advertising, and sales. Here is some required smartphone reading for anyone who works in media sales or advertising: Photo courtesy Hubspot Great Advertising, Marketing and […]
Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]
