“A bed with a single nail sticking up will penetrate you the second you lie down. But a thousand nails can’t penetrate anything. The pressure of each nail is completely diffused by all the others around it.” — Bill Schley If you spend any time watching television or listening to the radio, you […]
“It was the day my grandmother exploded.” That’s how The Crow Road by Iain Banks opens. The narrator has returned home for a funeral; Chapter One begins in the chapel of a crematorium in Scotland. Although this is from a novel and not a commercial, it’s a great example of an opening line that compels the reader […]
In 2004, Mount St. Helens began belching smoke. I was a radio salesperson at the time. One of my biggest clients was Beaverton Mitsubishi, owned by a guy named Joe Khorasani. Joe had a temper that could fairly be described as “volcanic”. Fortunately, Joe also had a good sense of humor. I decided to […]
I recently drank a $12 bottle of water. It was pretty good. I learned of MaHaLo Hawaii Deep Sea Water in December during a tour of the Natural Energy Laboratory of Hawaii (NELHA). MaHaLo uses one of NELHA’s pipes to draw the water out of the Pacific Ocean, and then runs it through a desalinization […]
Recently I got an email out of the blue from a real estate guy in California, looking for help with a radio script. I’d never met him before, and asked how he found me. It turned out that he’d Googled “Best Real Estate Radio Ads”, and that took him to a video testimonial I’d recorded […]
