NFL Referee Edition: Marketing Ripped From the Headlines

Here’s a terrific example of a medical practice capitalizing on current events: A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher Smith of Optivision Eye Care in Appleton told WFRV-TV, “The referees obviously had some vision […]

Hot Promotion Idea for Media Salespeople

The next time some ad agency demands “added value” and won’t give you any direction as to what they want,  give ’em this. I found it on Tara Bloom’s “Ditch the Dusty Widget” blog, and it’s perfect for Mother’s Day. You can thank me later. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil […]