If you’re a buyer, there’s nothing worse than an unprepared salesperson wasting your time. So why do so many sellers still walk in completely unprepared?

It used to be that information was hard to come by, and customers were willing to answer even the most basic questions. In 2014, customers know that you can get many of your questions answered with just the click of a mouse.

I’ve developed an eight-step formula to help you walk into your next sales call prepared. You can complete all eight steps in fifteen minutes or less.  You’ll find the whole formula in the new guide I just published called “Fifteen Minutes to READY: Eight Crucial Steps to Make Sure You Win at the First Sales Meeting.”

You can get it free by subscribing to Phil Bernstein’s blog (that’s this one!). The subscription form’s in the upper right corner of the blog.

Photo by Serge de Beer. Creative Commons.

In this guide, you’ll learn:

• A simple old-school technique for fixing the meeting on your prospect’s calendar.
• The one thing that every salesperson should do EVERY. SINGLE. TIME. before a first meeting — and that too many don’t.
• The final step to take on the day of the appointment to make sure the client shows up.

How do you get your copy? It’s simple. Fill in your name and email address in the subscription box in the upper right of this blog, and you’ll get an instant download. You can unsubscribe at any time — but you won’t want to.

If you are already a subscriber and got this message in an email, hit Reply and ask for the report, and I’ll send you a copy