http://blog.thecenterforsalesstrategy.com/blog/bid/153189/It-s-a-Key-Account-Not-an-Annuity
The moment you begin to think that money will always be there, that’s when you risk not working quite as hard to earn it. Or, if you allow the customer to perceive that you’re taking the business for granted, you’re closer than you think to kissing that once renewable source of revenue goodbye. — Mike Anderson, The Center for Sales Strategy
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