Do you still leave messages when you get someone’s voice mail? When someone leaves you a message, do you listen to it before you call back? [Note: there’s a quick one-question survey at the bottom of this post. As long as you’ve come this far, please take a moment to fill it out so that […]
It’s this, usually delivered by a boss who means well: “Everyone you talk to is a potential customer!” Those of us who are responsible for generating new business are constantly looking for opportunities. All sales opportunities are not created equal. The late Jeffrey Mayer, whom I hired as my sales coach a decade ago, taught me […]
Which computer are reading this on right now? Depends on where you are. At any given time, I may be working any of four machines — at my desk on a Windows desktop computer, in Starbucks on my Windows laptop, on a plane tapping on my iPad Mini, or in line somewhere thumbing my iPhone. Many […]
It came in the middle of a Michel Fortin teleseminar on copywriting a few years ago. Fortin was interviewing the legendary direct-response writer John Carlton, and he let Carlton do most of the talking. But in passing, and without elaboration, he mentioned his philosophy on the sales process. The most important word to your customer, […]
Remind yourself: you are in the MONEY business, which you get by SELLING THINGS. You are not in the views, likes, friends, re-tweets, etc. business. You don’t GET PAID to pacify Google, please your peers, or by a million people watching your video of the moose parachuting from a plane in polka dot pajamas, your logo on the parachute.