Because here’s the thing about the digital world that we must remember. Nothing you say in any form mediated through digital technology — absolutely nothing at all — is guaranteed to stay private. Before you type anything, just think: How will this look when it gets out? What will Angelina Jolie think if she finds out about this? If Angelina won’t like it, don’t send it. Because Angelina will find out. So will the rest of the world.
–Farhad Manjoo
The grand illusion of advertising – perpetuated by every seller of ads – is that your problem is #1: the right people haven’t heard about you.
But the painful truth is probably that the right people heard but didn’t care. — Roy Williams
Just because they’ve heard about it doesn’t mean they haven’t forgotten about it. You know, maybe I’ll say that again in bold. Just because they’ve heard about it doesn’t mean they haven’t forgotten about it.
People are busy. They don’t spend their entire day thinking about you and your fantastic offerings. You MUST tell them again. And again. And again. — Naomi Dunford
Remind yourself: you are in the MONEY business, which you get by SELLING THINGS. You are not in the views, likes, friends, re-tweets, etc. business. You don’t GET PAID to pacify Google, please your peers, or by a million people watching your video of the moose parachuting from a plane in polka dot pajamas, your logo on the parachute.
The Dan Kennedy Letter October 2014
(GKIC, 2014), Pages 11/13
To get struck by lightning, you have to be willing to stand out in the rain. And I’ve never known anybody in my life who is more willing to stand out in the rain than Joan Rivers. She’ll stand there and stand there and get drenched and whatever because she knows that lightning has hit her before and it’s going to hit her again.”– Larry Thompson, Joan Rivers’ manager
RIP, Joan