It was a Friday, about 10:15 in the morning. I was working on some auto dealer copy. At a nearby cubicle, a couple of my radio sales co-workers were talking.
For the purposes of this story, I’ll call them Greg and Bill.
Greg and Bill were discussing all the reasons they weren’t going to hit their budgets that month.
- The economy was lousy.
- The ratings were down.
- Their account lists sucked — other AE’s had all the good accounts.
- The competition was dropping its pants.
This conversation went on for about half an hour. At 10:45 I left the office and met with my auto dealer to get approval on the script. Then the dealer and I went out to lunch.
After lunch, I met with the owner of an HVAC company, presented a creative idea with a schedule on my station, and closed a $21,000 new direct sale.
I got back to the office around 3:00. Greg and Bill were gone — they’d left at noon to get an early start on the weekend.
This article is appearing a few days before Labor Day Weekend of 2018. When Friday afternoon rolls around, your office will look like a ghost town. Most of your coworkers will figure out a way to sneak out early.
(Many veterans will remember this sentence with fondness: “I’ve got to go pick up a tape!”)
So will your competitors across town.
That doesn’t mean you have to leave.
Here are some reasons to see if you can make an appointment or two this Friday afternoon:
- Retailers will be open.
- Auto dealerships will be open.
- Medical practices will be open.
- Restaurants will be open.
Most of your competitors will be long gone. Even the ones who stay will be reluctant to make sales calls.
There may be fewer fish in the pond, but you’ll have the pond to yourself.
If you sell on commission, and you sell something on Friday afternoon, you’ll be paid for it.
That money might make your Labor Day weekend just a little bit more fun.
What are you doing Friday afternoon?
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