Interesting Variation on the “Riches in Niches” Theme

…by Michael Fortin.

Here’s the link

I can’t count the number of times I’ve heard business owners tell me that “everyone” is a customer. And sometimes (mattresses, tires) it might even be pretty close to true. But the Les Schwabs and Fred Meyers of the world are exceedingly rare — for most of us, there’s more money in dominating one segment.

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