Interesting Variation on the “Riches in Niches” Theme

…by Michael Fortin.

Here’s the link

I can’t count the number of times I’ve heard business owners tell me that “everyone” is a customer. And sometimes (mattresses, tires) it might even be pretty close to true. But the Les Schwabs and Fred Meyers of the world are exceedingly rare — for most of us, there’s more money in dominating one segment.


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!