Writing Headlines the Cosmo Way

Yesterday, I wrote about the importance of a killer headline to draw people into your marketing message. As publicity expert Joan Stewart points out, magazine headlines give you a great example to emulate. They lurk at the supermarket checkout stand, and it’s the quality of the cover headlines that determine whether you walk on by, or open the magazine as you stand in line.

Stewart has a great video on her blog showing how you can use Cosmopolitan‘s headline “formulas” to build your own headlines. This is most easily adapted to print, but I’ve used the technique to open some radio scripts, too.

Check out the video here.


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One thought on “Writing Headlines the Cosmo Way

  1. Phil, I can’t remember if the video mentoins this. But if you’re pressed for time and you need a good headline quickly, you don’t even have to drive to the supermarket or the book store to find magazines.

    Just go to http://www.magazines.com and search by title. If the hadlines on the cover are too small for you to read, just hit “Control +” and they will appear bigger. When you’re done, hit “Control -” to take the screen resolutin down to its original size.