Advertising Rule Of The Day: Get The Details Right

A couple of weeks ago a Portland radio station ran commercials for four straight days for an auto dealer — and got the name of the store wrong. This past weekend, another Portland radio station ran an entire weekend’s worth of commercials for a financial advisor — with incorrect contact information.

The good news, from my perspective, is that neither I nor my stations were involved in either campaign, and I got to be the one who pointed the mistakes out to the clients. But I can still remember the day several years ago that a remodeler called to say he’d appreciate it if we got his phone number right the next time we recorded a commercial for him.

The lesson, for all of us — read it before you record it. Listen to it before you air it. As the carpenters say, measure twice, cut once.

Details matter.



Click this link to subscribe to Portland’s Finest Advertising Blog.

Request your free copy of my white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call me at 503-323-6553.


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!

2 thoughts on “Advertising Rule Of The Day: Get The Details Right

  1. About five years ago, I mis-spelled the client’s name on the cover page of a proposal. Noticed it in the reception room of the customer’s office, WAY too late to do anything about it. So I cheerfully pointed it out as I began my presentation.

    Got the order, too.