Fly the Cluttered Skies

If you’ve been thinking that there are just too many messages coming at you from every direction… and you should just jump on a plane to get away from it all… think again.

  Assuming that your airline hasn’t just laid off the flight crew, here are a few things you can expect:

  According to the Wall Street Journal, five different airlines will be selling advertising on your boarding pass, courtesy of a marketing company called Sojern, Inc. “Sojern says the online check-in process will remain essentially the same until the boarding pass appears on a computer screen. Then the traveler will be able to click on the various ads and suggestions. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.”

  The New York Times tells us that US Airways “offers advertisers spots on ticket jackets, cocktail napkins and even air-sickness bags, [and] has, until recently, been one of the few airlines running tray-table ads.” More airlines are considering the tray-table ad idea. Meanwhile, the Times reports, JetBlue is selling advertising on the screens of their seat-back TV’s. (Thank you to Deborah Brody for the tip).

  USA Today reports that the baggage carousels at Dallas-Fort Worth Airport will have advertising on the conveyor belts. According to the article, “the baggage carousel provides advertisers a captive audience of travelers who ‘wait 15-plus minutes for their luggage to arrive,’ says Tracy Zwahlen of DoubleTake Marketing, which is selling and producing the ads.”

 Enjoy your trip.



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