In Part 2 of our online conversation, Brett Duncan and I discuss the keys to a successful radio advertising campaign, what kinds of businesses shouldn’t use radio, and how new tools like text messaging and podcasting are affecting the business. In case you missed it, Part 1 is here. And, congratulations to Brett on the […]

As 2008 wheezes to a close, every marketing dollar is more precious than ever. And an ad in the front section of the Sunday paper sure ain’t cheap. So I was distressed to see how Filson decided to waste a few thousand dollars in Portland on Sunday morning: If they were hoping to convince me […]

In the midst of the worst sales decline in memory, the Oregon Auto Dealers Association is asking the legislature to make it harder for customers to shop with them. That was, at least, my initial reaction to the news that the Association wants lawmakers to make it illegal for them to do business on Sunday. […]

For 40 years, Bruce Springsteen has managed to keep himself in the public eye while making his efforts seem like a natural outgrowth of his art. Recently he (or someone in his employ) turned the hype machine up a little too high. The result, after much buildup, was about 80 seconds of “Working on a […]

Yesterday, I wrote about the importance of a killer headline to draw people into your marketing message. As publicity expert Joan Stewart points out, magazine headlines give you a great example to emulate. They lurk at the supermarket checkout stand, and it’s the quality of the cover headlines that determine whether you walk on by, […]