Figures Don’t Lie…

… but liars figure.

So said Mark Twain. And the Wall Street Journal’s Carl Bialik provides some great modern illustrations of Mr. Clemens’ assertion.

Ads that use numbers are “extremely effective,” says Priya Raghubir, professor of marketing at New York University’s Stern School of Business.

Which is why so many marketers twist the results of so many tests… and why competitors fell compelled to challenge the results — sometimes in court. Bialik’s description of the dispute between Subway and Domino’s over the latter’s use of an IQ score is especially enjoyable, and instructive.

______________________________________________________________________________________

Click here to learn the shocking truth about Phil Bernstein

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.
Posted on
Category: Uncategorized
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!