Figures Don’t Lie…

… but liars figure.

So said Mark Twain. And the Wall Street Journal’s Carl Bialik provides some great modern illustrations of Mr. Clemens’ assertion.

Ads that use numbers are “extremely effective,” says Priya Raghubir, professor of marketing at New York University’s Stern School of Business.

Which is why so many marketers twist the results of so many tests… and why competitors fell compelled to challenge the results — sometimes in court. Bialik’s description of the dispute between Subway and Domino’s over the latter’s use of an IQ score is especially enjoyable, and instructive.


Click here to learn the shocking truth about Phil Bernstein

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!