Your website should be more than just an online brochure. Designed and implemented properly, your site can act as a 24/7 marketing tool.

How effective is your site?  HubSpot, an internet marketing firm, claims they can tell you with a free online tool called the Website Grader. Enter your URL and your email address, and the Grader will take a look under the hood.

A few minutes later you’ll receive a report, and a grade on a scale of 1 to 100. The report has some specific suggestions for improving your score. In theory, at least, a higher score means that your website will do a better job of attracting business for you.

How good is it? I don’t know — I just stumbled onto it a few days ago. But you can’t beat the price. You can plug in your website, get your score, make some changes, and check it again, all without spending a dime. If you need more specific advice, I’m sure Hubspot will be happy to sell you some consulting — this is an excellent lead generator for them.

Give it a try, and email me your score. I’ll keep all scores confidential.

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