Is Now The Time to Raise Your Prices?

There are plenty of people who will tell you that a recession is a great time to increase your marketing budget. Me, for instance.

But I was intrigued to read Paul Brown’s column in the New York Times, examining the theory that in addition to increasing your marketing, it may be possible — and even proper — to raise your prices when everyone else is lowering theirs.

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Categories: Phil Bernstein, Portland advertising, Portland marketing, Sales
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