The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations.
We’ll let Alexz Adams of Corbridge & Short tell the story:
[youtube=http://www.youtube.com/watch?v=4luKNHZ_XKE]
Corbridge & Short did a lot of things right. Although their law group handles many types of cases, they focused their advertising on only one — home loan modifications. They told the story well, and sent everybody to a well-designed web site for more information.
And, recognizing that they had a finite advertising budget, they picked a single medium, and ran on two good stations they could afford to dominate.
I knew the campaign would work, but the results came faster than I expected. Congratulations to Corbridge & Short!
________________________________________________________________________
Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.
Got a question? Call Phil Bernstein at 503-477-4933.