Legal Advertising Case Study: Corbridge & Short

The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations.

We’ll let Alexz Adams of Corbridge & Short tell the story:

Corbridge & Short did a lot of things right. Although their law group handles many types of cases, they focused their advertising on only one — home loan modifications. They told the story well, and sent everybody to a well-designed web site for more information.

And, recognizing that they had a finite advertising budget, they picked a single medium, and ran on two good stations they could afford to dominate.

I knew the campaign would work, but the results came faster than I expected. Congratulations to Corbridge & Short!

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Categories: Advertising, legal advertising, Marketing, Portland advertising, Portland marketing, Testimonials
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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