Publishers Clearing House Goes Mobile

RRW Consulting’s Direct Marketing Blog alerted me to the fact that Publishers Clearing House is aiming to get into your cell phone. According to Mobile Marketer:

PCH is seeking Apple’s approval for two free, ad-supported apps for the iPhone and iPod touch, which would be distributed via the App Store. PCH has also added social networking feeds to provide tech- and mobile-savvy consumers with updates on games, sweepstakes and other opportunities to win prizes.

While the idea of Ed McMahon texting me (“U R correct, sir!”) fills me with dread, that’s probably not what they have in mind. And as RRW’s Suzanne Obermire points 0ut, ” when PCH decides to use a new channel, it’s probably time for all direct marketers to take note and learn some things.”

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Categories: Media, Portland advertising, Portland marketing
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