Publishers Clearing House Goes Mobile

RRW Consulting’s Direct Marketing Blog

PCH is seeking Apple’s approval for two free, ad-supported apps for the iPhone and iPod touch, which would be distributed via the App Store. PCH has also added social networking feeds to provide tech- and mobile-savvy consumers with updates on games, sweepstakes and other opportunities to win prizes.

While the idea of Ed McMahon texting me (“U R correct, sir!”) fills me with dread, that’s probably not what they have in mind. And as RRW’s Suzanne Obermire points 0ut, ” when PCH decides to use a new channel, it’s probably time for all direct marketers to take note and learn some things.”


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