The One Thing Your Prospects Can’t Ignore

You’ve got a great idea for a prospect. What’s the best way to communicate it? I know. You’re crazy busy. Between prospecting, internal paperwork, make-goods, and that new initiative corporate just dumped on you, there aren’t enough hours in the day. So when you’ve got something big to propose to a client, email looks awfully […]

Sales advice: nothing beats a face-to-face call.

Chic-fil-A Dumps Its Agency: Lessons For Sellers Like You

Last month, after 22 years and millions of sandwiches, Chic-fil-A fired its agency. This came as a shock to many. The Richards Group introduced the “Eat Mor Chikin” cows in 1995. As AdAge reports, Chic-fil-A has become the top chicken chain in the United States, with $6 billion in annual sales. In spite of all that, […]