Chic-fil-A Dumps Its Agency: Lessons For Sellers Like You

Last month, after 22 years and millions of sandwiches, Chic-fil-A fired its agency. This came as a shock to many. The Richards Group introduced the “Eat Mor Chikin” cows in 1995. As AdAge reports, Chic-fil-A has become the top chicken chain in the United States, with $6 billion in annual sales. In spite of all that, […]

How to Make Money on Google’s New Mobile Policy: Opportunity for Media Salespeople

It’s not news that more and more searches are being done on mobile devices. Nor is it news that many of our clients have not gotten around to making their websites mobile-friendly. The time to do something about that is now — and that creates opportunity for those of in television, radio, or digital sales.  In […]

radio sales tip: sell mobile media