After doing the sales thing for a couple of decades, I’d like to believe I can think on my feet. But every now and then someone throws an objection that locks me up like a 1985 Doc Gooden curve ball.
Tonight brought me one of those. The scene:
I’m on the phone with a recruiter who’s planning a hiring event. Because of the kind of people he wants to hire, I’ve recommended that he use my big news/talk station, 1190 KEX.
The early objections are easy ones. We deal with them, but we’re not really making progress. I’m trying to figure out what the REAL objection is when he drops the bomb.
Him: Everybody who listens to talk radio is boring.
Me: Boring?
Him: Yes.
Me: Everyone?
Him: Do you have any popular stations?
What’s the weirdest objection you’ve ever received? Leave a comment below.
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