In a previous post, I mentioned a jewelry story that had put an incorrect phone number on its web site. In that case, calls went nowhere — the line was disconnected. I called the client and he made the change. It undoubtedly cost the store some money, but that was it.
The Michigan Democratic Party recently made a similar error, resulting in unwanted nationwide attention.
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Excellent point. It is often the most common things that are overlooked or not checked. For instance, restaurant websites that don’t list hours. Or some that don’t list an address…
Often what’s necessary is a second, independent eyes — it’s too easy to miss something when you wrote it yourself.