Using Current Events in Advertising — Sealy Offers Obama a Mattress

Barack Obama’s been President of the United States for less than a week, and some news photographs seem to indicate that the strain’s beginning to show.

The thoughtful folks at Sealy think he may need to get a better night’s sleep. On the first Sunday after the inauguration, Sealy published a full-page ad in the New York Times, offering him a Sealy Posturepedic Better Six Mattress.

It’s specially designed to eliminate tossing and turning (we’d explain how, but it’s complicated and you’re a busy man).

Just let us know and we’ll bring it straight over to Pennsylvania Avenue.

We won’t ask to take a picture with you or see the Lincoln Bedroom. All we ask is that you let someone at the front gate know we’re coming.

The pitch is timely, and it’s plausible (it’s entirely possible that Mr. Obama, having now gotten a first-hand look at the mess he’s inherited, isn’t sleeping well). And the message strongly implies high quality — if this mattress is good enough for the President, it must be pretty darn good.


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2 thoughts on “Using Current Events in Advertising — Sealy Offers Obama a Mattress

  1. Hi,
    I respectfully disagree on the assessment of the campaign. I thought in this case that it was too “commercially opportunistic.” I’m always open to debate, though. I had commented here yesterday: