Worst Brand Extension Ever?

On the side of a Papa Murphy’s Pizza store in Northeast Portland is a banner that reads:

Ask Us About Mortgage Solutions!

Do they really believe that their customers will think, “Gee, they did such a good job on my medium thin-crust Pepperoni-and-Olive… I wonder if they can refinance my ARM?”

Well, no, actually. A closer look (I drove around the block and parked across the street) reveals the logo of Albina Community Bank at the very top of the banner — in smaller letters. The bank is a half a block down the street from the pizza store.

Unless they expect all of their prospects to pull over to take a closer look, that sign isn’t going to get the job done…


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