Writing Headlines the Cosmo Way

Yesterday, I wrote about the importance of a killer headline to draw people into your marketing message. As publicity expert Joan Stewart points out, magazine headlines give you a great example to emulate. They lurk at the supermarket checkout stand, and it’s the quality of the cover headlines that determine whether you walk on by, or open the magazine as you stand in line.

Stewart has a great video on her blog showing how you can use Cosmopolitan‘s headline “formulas” to build your own headlines. This is most easily adapted to print, but I’ve used the technique to open some radio scripts, too.

Check out the video here.

___________________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.


LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.
Posted on
Category: Uncategorized
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!

One thought on “Writing Headlines the Cosmo Way”

  1. Phil, I can’t remember if the video mentoins this. But if you’re pressed for time and you need a good headline quickly, you don’t even have to drive to the supermarket or the book store to find magazines.

    Just go to http://www.magazines.com and search by title. If the hadlines on the cover are too small for you to read, just hit “Control +” and they will appear bigger. When you’re done, hit “Control -” to take the screen resolutin down to its original size.

    Reply