Auto Advertising Case Study

How many different ways can you say, “Big Car Sale This Weekend”?

I’ve been working with Joe Khorasani, the President of Premier Auto Group, since 2001. I did the math recently, and realized I’ve probably written more than 500 auto commercials in eight years.

Joe’s got a great sense of humor, and he’s allowed me to create a character using tightly-written copy, along with Matt Jones’ creative genius in the production studio.

There are two requirements for each spot: it must keep the listener engaged, and it MUST deliver a sales message.

 

_______________________________________________________________________________________________________

Check out Phil Bernstein’s Facebook Fan Page here

Click here to learn the shocking truth about Phil Bernstein

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein, Portland’s Advertising Expert, at 503-323-6553.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.
Posted on
Category: Uncategorized
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!