How many different ways can you say, “Big Car Sale This Weekend”? I’ve been working with Joe Khorasani, the President of Premier Auto Group, since 2001. I did the math recently, and realized I’ve probably written more than 500 auto commercials in eight years. Joe’s got a great sense of humor, and he’s allowed me […]
I spent part of this afternoon at an auto dealership. One of my radio stations had an appearance there (station van, tent, prizes). I arrived about 15 minutes before the appearance was scheduled to start. Couldn’t figure out where I was supposed to be, so I parked the car and walked, slowly, all the way […]
Who’s writing your copy? If it’s someone at a radio or TV station, you probably assume that you’re working with a professional who’s up to date on auto advertising laws. You may very well be wrong. A few months ago, the Oregon Department of Justice, having just issued a new set of rules, held a half-day seminar on […]
A recent issue of Automotive News had a print ad for Force Events. Here’s the headline: GET 1000 UPS* IN YOUR SHOWROOM THIS WEEKEND! An “up,” in auto dealer lingo, is a prospect who walks onto the lot. So if a dealer hire Force Events this weekend, he’ll get a thousand customers through the door, […]