Over the last 14 years, I’ve met with hundreds of business owners. It’s my job to learn as much as I can about the business, figure out what’s special about it, and effectively communicate that story to customers and prospects. A couple of guys named Rhett and Link somehow crossed paths with TDM Auto Sales […]
How many different ways can you say, “Big Car Sale This Weekend”? I’ve been working with Joe Khorasani, the President of Premier Auto Group, since 2001. I did the math recently, and realized I’ve probably written more than 500 auto commercials in eight years. Joe’s got a great sense of humor, and he’s allowed me […]
When I started working for the New York Mets in 1986, there was a nice clean line between the fans and the game: 1. The players played the game 2. The fans watched. There were exceptions — I remember a particularly violent Upper-Deck encounter between a group of intoxicated corrections officers and everyone around them […]