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Phil Bernstein's Advertising, Marketing, and Sales Training Blog

Tell Your Story, Find More Customers and Make More Sales

Category Archives: Branding

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Posted on Monday, January 15, 2007

Attack of the Clutter Monsters

Wondering why you can’t seem to get anyone’s attention? “Anywhere the eye can see,” says the New York Times, it’s likely to see an ad.” When I first posted this, I tested the link to the article, and was taken first to an ad for a Sony notebook. That’s not happening now — I guess […]

Continue reading » | | Categories: Advertising, Branding, Marketing, New York Times, Portland, Sales

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About Phil Bernstein

I’ve been a salesman my entire career.

My first upsell was in a record store, where a manager showed me how to pitch a record cleaner to customers who walked up to the register with some albums. I’ve sold club memberships and season tickets, fence signs and stadium skyboxes.

I’ve read the sales books — and still do. From classics by Dale Carnegie, Tom Hopkins and Zig Ziglar to contemporary works by Art Sobczak, Chris Lytle, Kevin Davis and Sam Richter. I’ve attended the seminars, and I still go.

I learn it, and I teach it.

Now it’s advertising and marketing. Digital, mobile, and television these days, but in the past print and radio, too. For over two decades I’ve helped businesses all over the country use the most powerful advertising techniques to tell their stories, find more customers, and make more sales.

I live in Portland, Oregon, and speak all over the United States.

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