The #1 competitor you face today isn’t another company. It’s the customer’s decision to do nothing, to make no change at all…The value they perceive that you offer isn’t big enough to offset what they think it will cost to implement something new.” — Kevin Davis, President of TopLine Leadership and author of “Slow Down, […]
Does your coffee taste like… dung? There may be a reason. From New York Times comes this news: Costing hundreds of dollars a pound, these beans are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee-growing lands for the tastiest, ripest coffee cherries. The civet eventually […]
Very interesting article in the New York Times on how marketers are dealing with the aging of the Baby Boomer generation. The generation still has huge purchasing power, but the messages they respond to are different from those that succeeded with the previous generation of seniors. According to the Times, this is in part because […]
Arriving just days after Walter Kirn’s rant in the New York Times about the ubiquity of advertising comes the news that Wrigley Field’s ivy will have ads this year. Since I would have cheerfully sold that sponsorship if I were still working in baseball (“Come on,” I’d have insisted, “the stadium’s named after gum!”) I’m […]