Category: legal advertising

Corbridge & Short Part 2: A Side Benefit

When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys.

Here’s Jason Short to fill in the details:

[youtube=http://www.youtube.com/watch?v=ecAySWdvLao]

It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, Corbridge & Short is now developing a reputation among their colleagues as the loan modification authority.

Check out Corbridge & Short’s loan modification web page: www.portlandloanmod.com

________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.

Legal Advertising Case Study: Corbridge & Short

The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations.

We’ll let Alexz Adams of Corbridge & Short tell the story:

[youtube=http://www.youtube.com/watch?v=4luKNHZ_XKE]

Corbridge & Short did a lot of things right. Although their law group handles many types of cases, they focused their advertising on only one — home loan modifications. They told the story well, and sent everybody to a well-designed web site for more information.

And, recognizing that they had a finite advertising budget, they picked a single medium, and ran on two good stations they could afford to dominate.

I knew the campaign would work, but the results came faster than I expected. Congratulations to Corbridge & Short!

________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Got a question? Call Phil Bernstein at 503-477-4933.