Why don’t customers show up on time for meetings? Over the past week, I’ve spent nearly 90 minutes waiting for clients who weren’t at their offices or stores when we arrived. One forgot about the meeting and stayed home from work. One wrote 10:00 on his calendar when we thought it was at 9:30. One told […]
The most expensive ads you can buy are the cheap ones that don’t work. I often meet with business owners who are new to broadcast advertising. Many times their first experience with radio or TV is with some sort of rotator package. Often it’s their last experience as well, because the rotators didn’t work. Rotators are also known as “Run […]
Last month, the United States Supreme Court made same-sex marriage legal throughout the United States. If you sell advertising, there’s money in this. Before the ruling, Business of Fashion reported that the economic impact of gay marriage was huge: Out Now Consulting, a marketing agency specialising in targeting gay and lesbian consumers, estimates that if same-sex […]
In Montana, I once sent a television salesperson to a doctor’s office for a white coat. We were working on a proposal for a doctor who wanted to market a procedure she had developed. I’d written a script in which the doctor would deliver the message herself on camera, and wanted to show her how the ad […]
Not long ago, I took a “no” from a client who should have said “yes”. I didn’t react well. That weekend, I spent a lot of time stewing about the effort I’d put in, the difficulty of communicating with the decision-maker through a third party, and my firm belief that if he’d had the guts […]
