There are plenty of people who will tell you that a recession is a great time to increase your marketing budget. Me, for instance. But I was intrigued to read Paul Brown’s column in the New York Times, examining the theory that in addition to increasing your marketing, it may be possible — and even […]
This afternoon, Rick Lewis directed my attention to AdAge.com. On the site, Matthew Creamer salutes Kimberly-Clark, whose brand Kotex U is …keeping a cheeky Australian campaign featuring a woman, her animated beaver and the tagline “You’ve only got one. So for the ultimate care down there, make it U.” Not surprisingly the ad has sparked […]
“It was the day my grandmother exploded”. That’s the opening line of The Crow Road by Iain Banks. The book opens in the chapel of a crematorium in Scotland. The narrator has returned for a funeral. Although this is from a novel, it’s a great example of an opening line that compels the reader, or […]