The image of the corporate jet has taken quite a beating recently. And that’s a bad thing if you’re in the private jet business — like Cessna. For the short term, at least, Cessna must reposition their product as a necessity rather than a luxury. So they’ve launched a campaign portraying the private plane as […]
When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys. Here’s Jason Short to fill in the details: It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, […]
The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations. We’ll let Alexz Adams of Corbridge & Short tell the story: Corbridge & […]
Gift-with purchase programs can be very effective, but can also be expensive and cumbersome to administer. So it can be very attractive when a third party offers to take care of all the fulfillment details. The downside is that if the third party screws up, it’s your reputation that suffers. According to the Oregonian, La-Z […]
I’ve written a couple of times recently (here and here) on marketers who have successfully addressed economic worries in their marketing. Today, Laura Oppenheimer picks up the topic in the Oregonian. It’s a delicate balancing act: “If you can figure out a smart way to deal with the elephant in the room, it actually will be a win […]