Full disclosure to start: KXL Radio is a competitor of mine in Portland, Oregon. They’re good people, but when the Internet Gods offer me this kind of opportunity, I’m not about to pass it up. This appeared on KXL’s web site on Monday afternoon. What makes it especially interesting is that Tina Larson (Monarch Medical Weight […]

I’m one of the dwindling few who still reads a newspaper every morning.  The generation behind me may not know how to operate a newspaper, but for me it’s as much a part of breakfast as the cup of coffee. Since I toil in the persuasion industry, the advertising is as important to me as […]

After nearly fifteen years as Portland’s Finest Media Rep, I’ll be moving to a new opportunity soon: Beginning in January, I’ll be a Senior Consultant with the firm of Jim Doyle & Associates. In this role, I’ll be traveling throughout the country, helping TV reps to sell more effectively by developing better advertising campaigns for […]

There are probably lots of ice cream trucks cruising through Manhattan on any given summer afternoon. But there’s only one Big Gay Ice Cream Truck. As a marketing tool, the name has three important things going for it: It is so far from the expected that it forces  people (i.e. potential customers) to pay attention. […]

Barbara Bell owns Bell’s Velvet Hammer, an auto collision repair business in Vancouver, Washington. For years, Bell’s Velvet Hammer has delivered high-quality repair and restoration work to Portland/Vancouver area drivers. The shop has also been an integral part of the local community. When Barbara Bell wanted to use the power of an endorsement to tell […]