I once heard Marketing Consultant Paul Weyland remark at a seminar that if you have an unhappy customer, “You need to either make him happy, or kill him and bury him in the backyard.” United Airlines did neither with this passenger. I don’t have any way to evaluate the particulars of this story. But apparently […]
Branding’s gotten a bad rap lately. In an economy that has made marketing money increasingly difficult to come by, it’s not unreasonable to want a measurable return from every single dollar invested. Because branding campaigns generally don’t have a measurable response mechanism — or even an offer to respond to — it’s easy to conclude […]
There’s quite a hoo-ha in progress over this year’s Radio Mercury Awards — the judges decided not to award prizes in several categories, including station-produced spots. Much of the discussion centers around the criteria, and what constitutes a good commercial. Among the most compelling takes is that of Scott McKelvey, Director of Creative Services for […]
Christopher Kindall, host of television’s America’s Test Kitchen, discussing the long-term prospects of expensive kitchen gadgets like the panini press: “When people have available income, they’ll do stupid things with their money again.” I feel better about the future already. _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here Click […]