Seth Godin posted this list on his blog. Yours truly makes an appearance — feel free to log on and vote!

On the side of a Papa Murphy’s Pizza store in Northeast Portland is a banner that reads: “Ask Us About Mortgage Solutions!” Do they really believe that their customers will think, “Gee, they did such a good job on my medium thin-crust Pepperoni-and-Olive… I wonder if they can refinance my ARM?” Well, no, actually. A […]

The headline is the “commercial” for whatever comes next — news story or advertisement. Executed properly, it grabs the target consumers and insists that they pay attention. From today’s Oregonian comes my favorite headline of the month: “Hammer-Wielding Monks Clash at Holy Site”

I’ve been working with a customer in the medical field for a while now. A few months ago we stumbled on an ad for a particular procedure that worked better than anything else. I can measure response by click-throughs from our web site to theirs. The client can measure response by phone traffic, appointments, and […]

…by Michael Fortin. Here’s the link I can’t count the number of times I’ve heard business owners tell me that “everyone” is a customer. And sometimes (mattresses, tires) it might even be pretty close to true. But the Les Schwabs and Fred Meyers of the world are exceedingly rare — for most of us, there’s […]