How to Obliterate Your Call Reluctance

How do you get yourself to make sales calls when you just don’t want to get on the phone? Not long ago, I sent out an email asking my readers what they’re struggling with. Among the replies were two very short, but to-the-point responses. From a radio AE in the Midwest: Call reluctance. Not because I lack […]

Salespeople need to get on the phone

5 Great Articles for Media Salespeople: The Friday Five #3

“Am I dealing with prospects who are even capable of buying? Just because a prospect gives you time to talk doesn’t mean they fit your profile.” Mark Hunter offers 10 Questions to Ask Yourself When You Can’t Close. I don’t agree with everything Seth Godin says here, but this line stuck: “Of course, people have been blocking […]

5 Great Articles for Media Salespeople: The Friday Five #1

Articles Every Media Seller Should Read This Week

Photo courtesy of BillionPhotos.com/dpc “Your seat at the table makes a political statement about your role in the meeting and your importance to the organization.” Geoffrey James, writing in Inc. Magazine, helps you figure out Where to Sit at a Conference Table “The last thing you want to do when getting started with social media is […]

5 great articles every media sales professional should read

Please Pardon The Interruption

My father, Neil Norlin Bernstein, died last Friday at the age of 83. I’ve spent this week on funeral arrangements and all the related things one does when a parent passes away. The blog will resume next week.