Have you ever gone to a client’s website and gotten lost? What did you do about it? If you’re a media advertising salesperson, it’s your responsibility. Photo by iQoncept/dpc I spent last week on the West Coast meeting with advertisers in partnership with a television station sales department. Preparing for the week, I spent time looking […]
How a spur-of-the-moment selfie created a chance encounter that put me on national television. I travel a lot on business, training advertising salespeople at television stations across the United States. This means I spend a lot of time at Portland International Airport (PDX), standing and walking on the airport’s carpet. For reasons difficult to explain […]
If you’ve been selling for any length of time, you’ve been tempted to contact your prospects by digital means — email or text — instead of the phone. Phil Bernstein is here to tell you that the phone still beats the keyboard. One evening not long ago I boarded a flight from El Paso to […]
