Current Event Advertising: Nice Try, But…

From the Oregonian Friday, July 3, 2009:



I applaud The Adult Shop for attempting to use the story of 2009 in their marketing. And the term “Stimulus Package” is a nice touch.


1. The discount is only ten percent.

2. Anonymity is likely to be important to a porn store customer

3. A significant number of jobless potential customers may be embarrassed about the fact.

So expecting unemployed people to walk into an adult store and “present [their] current unemployment check stub for sales associate to verify” — for a lousy ten percent — seems like a recipe for failure.

Of course, I’m neither unemployed nor an adult store regular. Am I wrong? What do you think?


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