Effective Buzzwords for Press Releases

For those who have sent out press releases, only to be met with complete indifference:

Tara Bloom’s blog Ditch the Dusty Widget points us to a New York Times article on getting your press release noticed, and used. From the Times article:

Those who make their living composing news releases say there is an art to this easily dismissed craft. Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file.

The thought process behind press release writing is not too far from that used in effective advertising copy. You can find Tara’s take on the subject, along with a link to the full article, here.

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Categories: Marketing, Media, Phil Bernstein, Portland advertising, Portland marketing
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