How Sales and Production Interact — a Classic Radio and TV Primer

In any organization of significant size, there’s a sales department and an operations department. There are three principles that apply:

* They need each other.
* They don’t understand each other.
* Sometimes, they flat-out hate each other.

radio sales tip: respect production

photo by iofoto, dpc

 

So it is with radio and television stations. When an advertising salesperson sells a commercial schedule, the vision of the client travels from the client through the seller to the Production Director. And although the technology has changed since this was recorded in 1995, the interaction still goes a lot like this:

Hat tip to my former-KEX-colleague-and-now-voice-man Bill Cooper for alerting me to this a while back. And a salute to Clear Channel/IHeart Production Directors past and present: Matt Jones, Bill Stevens, and Todd Tolces.

Question: Got a great sales-and production story? Spill it! You can leave a comment by clicking here.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.
Posted on
Category: Uncategorized
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!