While most of you were out having a wild Saturday night, I was home reading one of Dan Kennedy’s marketing newsletters.

Go ahead. Envy me.

In the newsletter, Dan described the “dry cleaner’s secret” — a method that a dry cleaning franchise operation used to ramp up its business, quickly.

Using a series of carefully-designed marketing steps, the franchise owner was able to attract a large number of new customers in a short time,  and turn them into profitable regular clients.

Although this particular entrepreneur was in the dry-cleaning business, his marketing method can transfer over to any business that depends on customers coming in several times a year or more. Examples that come to mind include:

• Aesthetic medicine practice — Botox, laser hair removal, mesotherapy, lipodissolve, etc.
• Cosmetic dentist
• Garden store or nursery
• Pet supply store
• Yarn store
• And, yes, a multi-location dry cleaner.

What’s the method? I’m not going to tell you here.

But if you’re a Portland or Vancouver-area business owner, I’ll be happy to describe it to you in person.

I can tell you that to make it work, you’ll need to make an investment in advertising. That investment does not necessarily have to be with me, but you’ll need to do it somewhere.

This won’t pencil out for everybody, but it might for you. If it does, you’ll gain a lot of profitable new customers fast. And you’ll be able to track the results right down to the penny.

Isn’t that what marketing is supposed to do?

Interested in learning more? Call me at 503-323-6553, or email me here.

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