Tag Archives: car dealer advertising
Southern Auto Dealer Shares His Opinions
In case you were thinking that the recent Presidential election signals a new, color-blind United States of America, there’s some evidence that we may not be there yet. A Savannah, GA auto dealer named O. C. Welch was in a foul mood one day recently, and happened to be near a microphone. You can hear […]
Confidential to Oregon Auto Dealers
Who’s writing your copy? If it’s someone at a radio or TV station, you probably assume that you’re working with a professional who’s up to date on auto advertising laws. You may very well be wrong. A few months ago, the Oregon Department of Justice, having just issued a new set of rules, held a half-day seminar on […]
A Smaller Pie Doesn’t Mean No Pie
Over at the Sales and Marketing Loudmouth Blog, Tim Rohrer has a very interesting take on the role of local marketing. He summarizes his premise this way: Remember, to advertise effectively at the local level, find out how consumers are behaving and then fashion your message to take advantage of their direction and momentum. I […]
When the Disclaimer Cancels the Rest of the Ad
A recent issue of Automotive News had a print ad for Force Events. Here’s the headline: GET 1000 UPS* IN YOUR SHOWROOM THIS WEEKEND! An “up,” in auto dealer lingo, is a prospect who walks onto the lot. So if a dealer hire Force Events this weekend, he’ll get a thousand customers through the door, […]