Somebody Is Still Making Money

It is easy, these days, to convince yourself that all the news is bad, and everybody’s losing money. So I was heartened to read the following message from Jim Taszarek in his TazMedia newsletter: Here are some numbers out last week. Verizon profits up 31% in Q3 ’08. Everything cellular is hot. Honeywell profits up […]

Recruiters Use Radio Advertising To Reach Passive Candidates

I’m working with a Portland insurance company on a radio-and-internet campaign that hit the airwaves this week. The recruiter needs salespeople, and this is what he told me: Each year, he hires roughly 100 sales agents 50 of those agents will be gone before the end of their first year  Of the 50 who remain, 25 […]

To Portland’s Dave Ramsey EntreLeadership Attendees

In my capacity as a representative of the station, I worked the KEX Radio table at the beginning of Dave Ramsey’s EntreLeadership seminar on Friday at the Oregon Convention Center. I brought 25 copies of my white paper, The Seven Deadly Advertising Mistakes and How to Fix Them, and figured that would be plenty to […]

Today’s Advertising Reminder: Check the Phone Number

In a previous post, I mentioned a jewelry story that had put an incorrect phone number on its web site. In that case, calls went nowhere — the line was disconnected. I called the client and he made the change. It undoubtedly cost the store some money, but that was it. The Michigan Democratic Party […]