An Iowa waitress taught me the value of frequency. It was a Monday morning in a Cedar Rapids hotel. I was in town to work with a group of TV station salespeople. I went down to the hotel restaurant for breakfast. I don’t always eat properly on the road, but I can usually get in […]
How do you sell ice to an Eskimo? The answer: you don’t. Early in my radio sales career, I met with a window dealer who was actually interested in talking to me about advertising. This was a rarity at the time. The conversation, as I recall, took place in November. I asked him when his […]
I recently drank a $12 bottle of water. It was pretty good. I learned of MaHaLo Hawaii Deep Sea Water in December during a tour of the Natural Energy Laboratory of Hawaii (NELHA). MaHaLo uses one of NELHA’s pipes to draw the water out of the Pacific Ocean, and then runs it through a desalinization […]
At a recent holiday gathering, a group of us landed on the subject of the Shmoo, and how it relates to advertising sales in 2016. Card The Shmoo was a character in the 1940s and 1950s comic strip Li’l Abner. It’s a little hard to explain, but here’s a description from the Wikipedia entry on the […]
I’d love to say that clients always accept my advice and do exactly what I tell them. There are some furniture store owners and auto dealers who think they know more about advertising than I do. Sometimes they’re right. But not often. Let’s make a deal. If you don’t tell me how to write your […]
