Copywriting Tip: Is There a Story?

I recently drank a $12 bottle of water. It was pretty good. I learned of MaHaLo Hawaii Deep Sea Water in December during a tour of the Natural Energy Laboratory of Hawaii (NELHA). MaHaLo uses one of NELHA’s pipes to draw the water out of the Pacific Ocean, and then runs it through a desalinization […]

advertising copy should use stories