Let’s start with the lesson: email is social media. Even if it starts out private, it can be made public. Extremely public. The short version: in November, a guy named Dave orders a pair of PS3 controllers from an outfit called Ocean Marketing. The controllers don’t arrive. In mid-December, Dave writes to the company asking […]
You are a public relations professional, specializing in crisis management. Your client, Best Buy, took a whole bunch of orders online, and now can’t deliver. What advice would you give them? Comment below. ___________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. […]