Delta’s New Campaign Misses The Point

I’m a Delta Airlines frequent flyer. Not quite George-Clooney-“Up In The Air”-frequent, but I average two round-trips a month on the airline, have managed to hit Gold Medallion status, and have an outside shot at Platinum. A week ago, I was one of 180 passengers who had to hike from one terminal to another at […]

Customer Service Done Right: Amazon

I’ve been known to use the immense power of Portland’s Finest Advertising Blog to rip companies who either can’t or don’t feel like taking care of their customers. Today I want to salute one who got it right: Amazon.com. My wife had a  significant birthday this past weekend. As part of her gift, I ordered […]

Does Relentless Advertising Work?

One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]

Microsoft Takes a Page From the Singer Playbook

Knit blogger Pdxknitterati writes today about an old Singer miniature toy sewing machine that she encountered recently at her mother’s house. From about 1926 into the 50’s, Singer marketed these to little girls. They likely made a little money on each toy sewing machine. More important, Singer established the Singer brand early with these girls, […]